What is dynamic signage ?

What is dynamic signage ?

Dynamic signage refers to customizable displays that deliver targeted content, such as product advertisements, weather updates, and news. These digital signs can be changed dynamically to reflect differences in the viewing audience from location to location, morning to afternoon, etc.

In retail environments, dynamic signs are frequently placed in key store departments and the content is tailored to the specific products offered there. Most dynamic digital signage software includes remote scheduling/playlist creation tools that allow the network operator to change content on one display, a group of displays, or the entire digital sign network at once, eliminating the cost and lag time associated with traditional printed signage and point of presence displays.

Dynamic digital signage networks frequently utilize plasma displays or projection screens to deliver targeted advertising content to shoppers at the point-of-decision.

In corporate briefing centers, retail stores, malls, schools, hospitals, stadiums, airports, and even theme parks, dynamic signage is transforming how company’s speak ,and how and when customers and visitors receives information.
Because digital signage can deliver the right message in the right place and at just the right moment, its fast becoming an integral part of brand building around the world.
For example, given that more than 75% of all purchasing decisions are made inside the store premises, the effectiveness of digital communications at the point of purchase cannot be ignored.
This is just one reason why over the next six years this concept is expected to grow 8 fold. But, by turning static environments into dynamic messaging platforms also requires the right combination of strategic planning, technical expertise, and creative expression.

For brand managers and marketers, this means finding a partner with the skill and resources to create appropriate and effective digital experiences. C.K.M Microsat Internet Technology Ltd is that partner.