What is digital signage

What is digital signage?

Digital signage is rapidly becoming a mainstay of marketing strategies and budgets for many organizations. With technology becoming more sophisticated and less expensive, it is inching closer to achieving equal importance to traditional advertising and marketing vehicles such as TV spots, newspaper placements and direct mailings.

Consequently, companies, great and small, have a great opportunity to get a leg up on their competition by making their content more compelling. The obvious question then is, “How do companies make this happen?”


There are several elements that go into producing striking digital signage, but their are four important issues to weigh in when deploying a digital signage solution.

These are Vision, Content, Distribution and Hardware.

With the proliferation of LCD and plasma screens and high-definition TVs, picture quality is crisper than ever. Moreover, the ability to deliver full-motion video allows for a greater level of creativity.

Ease-of-layout is also a key factor in determining the aesthetic quality of the display. Another critical aspect of content is timing. Unlike newspaper ads, billboards, and even TV spots, digital signage can (and should) be refreshed and altered quickly.

News feeds, sports and weather updates are common in airports and other transportation venues. With travelers often away from their computers and TVs during long days of traveling, they’re eager for information that is up-to-date.

 “Simply looping video on plasma screens and LCDs, a common practice at many high traffic locations is not  digital signage”